How to Use iBeacons to Improve Prospective Student and Donor Experiences
Like most innovations that come from the Cupertino wizards, the whole world of tech has been buzzing about iBeacons ever since Apple first mentioned them in their 2013 WWDC conference. iBeacons are...
View ArticleMarketing for Capital Campaigns
If fundraising were in the Olympics, capital campaigns would be like women’s gymnastics or men’s swimming. It’s the event everyone watches, the activity that gets all the attention. By the way, here’s...
View ArticleOptimizing Your Higher Ed Website for Year-End Fundraising: Part 1
The year-end fundraising season is right around the corner — and that means your advancement department is gearing up for one of the biggest giving seasons of the year. But it’s also a big season for...
View ArticleOptimizing Your Higher Ed Website for Year End Fundraising: Part 2
In my last post, we began the conversation on how your development department colleagues need your help to be successful during their year-end campaigns. Here’s how to optimize your college or...
View Article3 Higher Education Website Performance Killers
Feel like your higher education website performance isn’t what it should be, but can’t put your finger on the cause? Here are three of the most common reasons higher ed websites fail. Your design is...
View Article15 Landing Page Performance Killers Afflicting Education Marketers
Are your landing pages performing well in your education inbound marketing? If not, these landing page performance killers may be afflicting you. Let’s talk quickly about why landing pages are so...
View Article10 Common Topics We’ve Seen In Hundreds Of Website Audits
Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite...
View Article15 Symptoms of a Sick Education Website [Part 1]
How do you know when you need to revamp your education website? Here are 15 symptoms of a poorly performing education website. Your education website should be the heart of your digital marketing...
View ArticleGutenberg: New Editor for WordPress [Walkthrough]
There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the...
View ArticleWill Gutenberg Hurt SEO for Education Marketers?
Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will...
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